Your business industry needs to be the main direction of your website design process. Your business is special and you can just have a web developer design you a generic website. For visitors and search crawl bots alike. For example on SEO the back-links needs to come from relative to your business sources with the anchor-text-link the same as the keyword you want to rank for. For the visitors, certain industry consumers expect a certain website layout to know their way around, different visitors are in their different buying cycles so you need to cater for all of them as well.